Top 10 Best-Selling Motorcycle Brands

In addition to the Japanese Big Four (Honda, Suzuki, Kawasaki, and Yamaha), the list of top-selling motorcycle manufacturers includes companies based in Italy, the U.S., Austria, and the UK.


Honda’s motorcycle division sells more than 15 million motorcycles annually, which makes it world’s leading manufacturer. One of the factors driving the company’s sales is its popularity in Asian markets. Yet Honda also dominates in North America.


The Italian brand headquartered in Bologna manufactures motorcycles since 1935. Ducati is known for its powerful sport bikes. The company has a long and successful racing history, which started in 1951. Today it spends over 7% of its revenues on racing business. The brand belongs to Audi through its subsidiary Lamborghini.


Great 20th-21st century history and exhilarating riding experience give Harley-Davidson the status of the legend bike company. This brand is familiar almost to everybody, even those who have never ridden a bike in their lives.


Yamaha bikes are known for excellent performance, ride quality and comparatively easy handling. Yamaha is almost as successful as another famous Japanese manufacturer, Honda. Moreover, the number of dirt bikes it sells exceeds Honda and Yamaha combined.


The Motorcycle & Engine division of Kawasaki Heavy Industries gained recognition as a manufacturer of a wide range of bikes, from very small to sport ones. These motorcycles are loved all over the world for their powerful and reliable engines, capable of developing great speed. There are production sites in Japan, North America, Philippines, Indonesia, and Thailand.


One more representative of the Japanese Big Four. The GSXR 750 and the DR 400 are among the most popular Suzuki motorcycles. The company has over 35 production facilities in more than 20 countries.


During its first years the Austrian motorcycle manufacturer specialized in 2-stroke and 4-stroke off-road motorcycles, but in the course of time its product range grew wider. In addition to dirt bikes, it now includes street motorcycles and sports cars. The brand belongs to CROSS Industries AG and Bajaj Auto Limited.

BMW Motorrad

BMW is one of the oldest motorcycles manufacturers. The company’s first bike was made in 1923. BMW Motorrad is famous for its road bikes, sports-touring bikes and sport bikes. Some of the most well-known models are the GS Adventure, the S 1000 REFRIGERATORS, and the K1600.


The largest motorcycle maker in the UK, Triumph specializes in road bikes that belong to the cruiser, naked, and sport classes. The Triumph brand is owned by BMW.


Victory is a comparatively new brand, it started production of motorcycles in 1998. Its large-displacement cruisers are famous all over the world. The company based in the U.S. has its final assembly facility in Iowa.

Types of Restaurants and Their Characteristics

A restaurant is a place where food & beverages are sold & served to customers. There are different types of restaurants that have evolved to meet the dynamic demands of consumers. The following are some well-known types of restaurants & their special characteristics:

Bistro: it is a small restaurant that serves simple, moderately priced meals & wine. Braised meets are typical dishes that are provided in a bistro. It may not have printed menus.

Brasserie: formal restaurant which serves drinks, single dishes & other meals. The waiters are in traditional uniform of long apron & waistcoats.

Coffee shop: mainly serves snacks & beverages 24 hours a day; however it may serve all the three meals. This concept has come from the USA. A ‘cover’ is a term referring to a place setting with necessary cutlery, crockery & glassware required at the beginning of the service for one person. Though the main feature is 24-hour operation, some coffee shops may close early, depending on their location.

Specialty Restaurant: it serves specialty dishes which are its strength & contribute to the brand image. It operates during luncheon & dinner hours, between noon & 3 PM & between 7 PM & 11 PM. The ambience & décor of the restaurant reflect the theme of the specialty restaurant. The dishes of a particular region of a country or a particular set of people are also termed as ethnic cuisine.

Fine Dining Restaurant: this kind of restaurant primarily caters to the requirement of the affluent market segment which wants to experience fine dining. The restaurant may either offer dishes of one particular region or country or exotic dishes from various cuisines, wines, spirits & digestives. It opens mostly during dinner time. The ambience & décor of the restaurant will be elegant & rich. The wait staff employed is skilled & has a sound knowledge of the dishes served. The restaurant employs sommeliers to serve wines & other alcoholic beverages.

Popular Restaurant: this type of restaurant is informal, yet hygienically kept & it is located in a busy area such as bus stands, railway stations, shopping area & so on, catering to the requirements of the middle class & the customers who are in a hurry. The menu may either be displayed on a board at a prominent place or printed & laminated. It operates from 7 AM to 11 PM. The food is plated in the kitchen & carried to the table on a tray & served. The service standards are low & informal. Space is utilized to the maximum to accommodate more covers. The seat turnover is very high but the average revenue per cover is low.

During busy lunch hours, these restaurants serve business lunch, mini-lunch, & thali meals in a separate area to speed up service.

Dhaba: it is a roadside food stall found on national & state highways, mainly catering to the requirements of heavy vehicle crew. It specializes in ounjabi cuisine & tandoor cooking, serving very limited dishes, which are freshly prepared. The service is very informal & there is hardly any cutlery used. The dishes served here are inexpensive & taste like home-made food.

Fast food joint: the fast food concept was first introduced in the USA & now it has become popular around the world. It is characterized by the speed of service & the affordable price of the menu items. Changes in eating habits, non-availability of time to wait at the table & eat, increase in the number of working women, advancement in food processing technology, growth of teenage market, & so on, have contributed to the success of fast food operations. It is located in very busy area.

Rotisserie: this type of restaurant specializes in grilled or roast meat, poultry, & fish, which are prepared in front of the guests.

Barbeque restaurant: the marinated pieces of meat, poultry, fish, vegetables, paneer, & so on, are inserted into skewers & cooked over live charcoal or electric griller. It is generally located near a swimming pool, roof top, lawn, sea side, & so on, & is open during evening hours.

Night club: it operates during the night & offers dinner, dance, & live entertainment. Cabarets or floor shows are the main attraction of the night club. Guests are required to wear formal wear.

Night clubs levy an entry fee.

Discotheque: it operates during night hours. It provides a dance floor for guest to dance on. Special sound & lightning effect is created for an appropriate ambience. Drinks, especially beer, & snacks are made available during the operations. The service is very informal. It is patronized mostly by the youth & couples. The entry is limited to a certain number of guests according to the floor/room capacity & an entry fee is levied.

Ice Cream parlor: it serves different kinds of ice creams-sundae, coupe, bombe, cassata, & so on. These ice creams are stored in ice cream containers & are kept in refrigerated displays with see through glass. The parlors may either be a franchisee or an independent one making its own varieties of ice creams. The seating arrangements & service are very informal. Guests may either eat in the premises or have it packed & carry.

Cafe: this is a restaurant of French origin, mainly serving coffee & snacks. The French colonies in India, but served Indian snacks such as vada, samosas, bonda, & so on, along with coffee & pastries. The customers are served at the table following the American style which increases the seat turnover, but the average revenue per cover is low due to the lower pricing of dishes.

Cafeteria: the traditional cafeteria system consists of a straight line of counters containing a variety of hot & cold dishes. The cashier who is at the end of the counter makes bills for the items selected & collects payment. This form is widely followed in institutional & industry catering establishments.

In modern ‘ free flow cafeteria’ system, the counters are segregated according to the type of dishes offered-hot or cold, appetizers, soups, breads, sandwiches, entrees, salads, pastas & so on. In most cafeteria-style operations in India, guests make payment at the counter beforehand for items they want to eat & collect them against the bill at the appropriate counters. Cafeterias are situated in railway stations, cinema halls, shopping complexes, college premises, office premises, & so on, where the guest expects quick service.

Food Court: it refers to a number of independent food stalls, each serving items of food. The customers order the food items they want to have & consume them at a common dining area. The types of dishes offered represent local cuisine & dishes that are popular globally. Food courts are found in big shopping complexes, entertainment complexes, amusement parks, airports, & so on where there is a heavy traffic of customers.

Kiosk: it is small permanent or temporary structure on a sidewalk from which items such as coffee, tea, chocolates, pastries, savories & so on, may be sold. Most kiosks do not have seating provision.

Drive-in: customers drive in, park their vehicles at a parking lot, & remain seated in their vehicles. The waiters go to the customers with menu cards, collect orders, & deliver the food items on specially designed trays & the customers remain parked while they eat.

Oyster Bar: it is a restaurant that specializes in the serving of fresh oysters. The oysters are opened or shelled behind the counter, within the sight of guests. Fresh oysters are served on a bed of crushed ice with oyster cruet, brown bread, & butter.

Pub: it mainly serves various kinds of beer, especially draught beer, & snacks.

Bars: it offers all kinds of spirits such as whiskey, rum, gin, vodka, brandy, tequila, wines, & beers. Hotels & restaurants have an additional bar in the food service area/restaurant to dispense wines, beers, & spirits during the service, called a dispense bar.

Carvery: it is restaurant serving roast meat & poultry, which are carved at the carving counter by a carver in the presence of guests. Table d’hôte menu of three or four courses with roast meat or poultry as the main course is offered.

Do You Know Your Objectives in Networking?

Networking is Much More Than Socializing

Casual networkers view networking as a form of socializing without focus and without goals. Effective networkers view it as a process of relationship building with very clear goals and objectives.

Business networking, like any other business activity, must be a productive use of time. To maximize your networking effectiveness, you should therefore clearly define your goals and objectives.

Following are some of the most common objectives for business networkers:

Broaden your exposure in the marketplace and create a positive impression on as many people in your business community as possible.

Identify those who might be prospects for your products or services

Build relationships with those who offer products or services that might be of value to you or your clients.

Build relationships with those who might become referral or strategic partners.

Build relationships with those who are influential in your business community.

Build relationships with those who can further your career.

Build relationships with those who might provide business counsel or become advisors or mentors.

Those with whom you network are experts in their fields. They can answer questions about their area of specialization, share their business experience and knowledge, and may in some instances become mentors. No one can know all there is to know about business and the advice of others can at times be extremely valuable. Networking at trade association expos and conferences will allow you to meet executives from other companies who might some day be your employer or be able to recommend you for an opening they have heard about. Earning the respect of those in your local community can lead to offers when positions become available. We have all heard the idiom: “It is not what you know, it is who you know that counts.” Building relationships with the most influential members of your business community is a key to your success.

Referral partners are individuals who are able and willing to send you referrals in exchange for your help sending referrals to them. To find them at a networking event, you must have carefully thought through who the best referral partners for you might be. You must also have a strategy for turning a casual meeting into an opportunity to develop the relationship. As a business person you and the firm for which you work have needs for a wide variety of products and services. Networking is an effective way of meeting those who provide these products and services in your local community. Your customers also need a variety of products or services for business and personal use. If you can direct them to reputable providers of those services, you will be more valued as a resource and their loyalty will be enhanced. Keeping your client’s needs in mind as you meet others at networking events, should be a habit you develop.

Most view this as the primary objective of networking. To identify prospects and create sales opportunities, you must be prepared to describe your business and its benefits clearly and succinctly. You must also be ready to qualify “suspects” and, if necessary, present your Unique Selling Proposition. The goal of an initial networking contact is not to close a deal, it is to create a follow up opportunity. Networking is an extremely effective way of creating awareness in your business community. For many start up companies, it is the only form of marketing that can be afforded. Fortunately, networking can also be the most effective form of marketing available.

Most business professionals view networking as a means of marketing their business, but overlook some of the other objectives that may be equally or even more important. Too much emphasis on selling at networking events can leave a negative impression. If you want to make a positive impression, make sure the discussion centers on them, not you.

What goals and objectives have you set for your networking activities? Which are most important? How will you measure your success? Like any other business activity, you must approach your networking with goals and a plan to achieve them.

Love Motorcycles? Career Ideas for Motorcycle Enthusiasts

While many people think of motorcyclists as those who love to ride as a hobby or only in their spare-time, there are some individuals who are lucky enough to be able to use their motorcycle as part of their job. Just like a moving company has a truck, some people have motorcycles that are essential to their jobs. If you’ve ever considered using your bike as part of your career, here are a few job ideas to get you started!

Racing and Stunt Driving

Obviously, you can use your motorcycle to start a career as a stunt driver or motorcycle racer. This may require a top-of-the-line bike and some hefty health insurance coverage, but can definitely be worthwhile if you’ve got the skills to prove your worth! And if you’re feeling really risky, it may be time to hit road and pull your stunt skills full-time with a daredevil carnival act!

Police Office or Security Guard

If you have a security background or training and enjoy spending time on your bike, certain careers in the security industry may allow you to combine both work and play. As a security guard or police officer, you can help others and patrol grounds while doing it in style! Security guards and police officers oftentimes take advantage of a motorcycle’s mobility to work carnivals, parades, and other large events.

Test Driver

Motorcycle companies will lend out their bikes to test drivers to try out and write reviews for national magazines and online motorcyclist websites. If you’re knowledgeable about motorcycles and enjoy trying out bikes that haven’t even hit the market yet, this may be a great way to combine what you know and love into a fulfilling career!

Motorcycle Courier

While delivering pizzas on a bike may be difficult unless you have really wide saddlebags, there are things that you can deliver and transport on a motorcycle. Motorcycle couriers are individuals who deliver or transport things to and from locations. Time sensitive court documents and paperwork are some items delivered by motorcycle couriers who can navigate through busy cities and traffic better than larger vehicles.

Travel Writer and Photographer

What better way to hit the road than with a quality camera and some portable technology. For those with a traveling spirit and an eye for great landscape shots, motorcyclists who have the time and energy to travel the world may enjoy doing so from the seat of their bike! Travel to exotic and unknown places on your bike, snap some photos and write about the area. Sell your work as freelance or start up your own online blog or website to share your adventures with the world!


If you’re more the hands-on, “behind the scenes” type and enjoy the mechanics of a motorcycle, you could always consider a mechanic job focusing on improving and fixing motorcycles for others. Knowledge of how a bike works is required for this technical kind of position, but can be extremely rewarding and fun for those who like a challenge and don’t mind getting their hands dirty!

Motorcycle Sales

For those of you that love motorcycles and have a knack for selling, a motorcycle salesman may be the ultimate job. An added bonus about this career path is that you’re more likely to be successful if you’re genuinely enthusiastic about the items you are selling. Helping other motorcycle enthusiasts gear up with the right equipment is also another great job for those that can’t get motorcycling off the brain. Biker clothing and apparel is becoming a booming business with the growing number of men and women getting into motorcycling for the first time.